Know Them?

Wednesday 1 February 2012


Know them?

At another big glamorous retail space, it was quite exhilarating to notice that while some make a conscious effort to dress up for the glorious occasion to come and shop in an upscale brand while others (who are very few) just didn’t care. Ones that do dress up know better, that they have a reputation to live up to, shopping in an upscale store. Others just came to get a glimpse of the fascinating world, hoping to be part of it someday.


In such scenarios I always put on my observers hat to weave my web of stories in my head. It actually comes quite naturally to spot the out of towner’s, the fashionistas, the wannabe fashionistas and the ones who just came to get anything that fits the budget from the big international brand.


If clothes were just to cover a body why did people lay so much of stress on dressing up a part and playing it? It would be shallow to try and read people from the way they dress but the footfalls to the store would tell you a different story.

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